Shopping Via Blu-ray Coming Soon Thanks To Bright Stage Media

Posted Fri Jul 10, 2009 at 06:00 AM PDT by Mike Attebery

New Sex and the City discs soon to follow?

Ever sit down and watch a movie and think to yourself, “Boy, that product placement was sure effective, I wish there was a way to interrupt my viewing to purchase that!” Well wish no more, Bright Stage Media has you covered there. Debuting on a major studio Blu-ray release this August, Bright Stage’s new application promises to allow consumers to “Connect, Share and Shop”

The application, simply called Version 2.0 at the moment, will allow consumers to customize their movie experience by bringing in feeds from Twitter, and Facebook as well as being able to check entertainment news and filmographies. While a Twitter app seems like the last thing we need, being able to jump onto IMDB at any time could be nice, but isn’t that why we have a laptop and a smart phone?

“Allowing consumers to control what content they want to view while interacting with the disc or watching the feature is a great way to expand BD-Live.” says Brian Johnson of Bright Stage, “The potential to monetize the experiences are unlimited and studios can implement any one of these features to create new options for Blu-ray releases,”

Just what major studio release this technology will be featured on is still unknown, but expect the hype next month!

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Tags: Industry Trends, Social Networking, High-Def Retailing (all tags)