Emerging Countries Will Drive Connected TV Adoption

Posted Tue Apr 26, 2011 at 09:00 AM PDT by Dick Ward

Newer markets will help connected set adoption to grow significantly.

Internet connectivity is in high demand here in the US, but according to new research by DisplaySearch, less developed countries may be driving sales in the near future. "The connected TV market is developing beyond mature regions like Western Europe and Japan," says DisplaySearch electronics director Paul Gray.

Part of the reason for the expected growth is the impressive broadband structure established in Eastern European countries. In fact, DisplaySearch believes that Eastern Europe will go from 2.5 million connected sets sold in 2010 to 10 million in 2014.

Another interesting point brought up by the reasearch is that smart TVs and basic connected sets appeal to different markets. Those used to thinking of a TV in the traditional sense tend to prefer the basic features, while those that want a more interactive experience can get it from smart TVs.

Source: Twice

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Tags: Industry Trends, Smart TVs, Connected TVs (all tags)