Sharp’s New Edge Lit Models Include Four Color Technology

Posted Thu Jan 14, 2010 at 07:00 AM PST by Mike Attebery

Sharp is keeping things in the 2D realm and focusing on getting the best picture possible by adding a yellow subpixel to help produce more accurate colors.

There’s a lot of talk about three dimensional video these days, and some companies are going full force into it. Sharp is taking a different approach. They’ve got some 3D in development of course, but their new line of edge lit LCD televisions focuses on getting 2D right first.

The biggest problem they see with current LCD screens is in color reproduction. It’s fine for most things, and it works as is, but it’s not perfect. Colors that should sparkle, like the brass of a trumpet or those beautiful Caribbean blues, just don’t hold up.

To improve things, Sharp has introduced a new element to the traditional red, green and blue color spectrum of the LCD screen. More accurately, they’ve added a new color – yellow. The addition of yellow to the traditional RGB filter allows for better reproduction of natural colors, and greatly expands the number of possible colors.

The addition is immediately obvious when looking at their new AQUOS line. From the 40” LC-40LE810UN (which will be hitting shelves in March at around $1,800) to the monstrous 68” LC-68LE920UN, Sharp’s new TVs offer a much more brilliant picture. Whether the colors are accurate throughout the spectrum – handpicked demo footage in a crowded convention center isn’t the best way to judge color accuracy – we have yet to see, but the prospect is exciting.

Source: Sharp

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Tags: Industry Trends, Sharp (all tags)