Company hopes to tap significant Chinese market.
Japan based company Sharp has announced that it will be setting up a venture with China Electronics Corp to make inexpensive LCD screens. Chinese consumers are making the switch to HDTVs thanks to government stimulus, and price seems to be the deciding point for many.
Trailing Samsung and Sony, Sharp sees this booming Chinese market as a good opportunity for growth, though they have not announced any plans to produce China’s proprietary high definition discs. Sharp is still in talks with CEC about the timing and financial details of the venture.
Sharp is also selling older equipment to CEC for a new plant that will operate independently of Sharp. Financial details of this deal were not disclosed.