Fox Will Introduce Premium VOD by June

Posted Fri Feb 4, 2011 at 10:30 AM PST by Dick Ward

It looks like the premium video on demand idea has caught on, with Fox joining the ranks.

Warner came out just a few days ago with its plans to introduce premium video on demand content and Fox has joined them.

Premium video on demand, a new movement from studios to make more money on their movies before rental services like Netflix and Redbox get them, is coming soon. The new option will allow you to rent movies just 60 days after their theatrical launch, instead of the current 120.

Movies will be priced appropriately of course. There's been no official announcement on pricing, but speculation puts rentals at points between $25 and $50. It's a lot for a rental, but it might be cheaper than a night out at the movies if you have a few friends over.

We'll certainly find out more soon - the first premium title from Fox will be launching by June.

Source: Home Media Magazine

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Tags: Industry Trends, Premium VOD, Fox (all tags)