Theater owners are doing everything they can to keep premium video on demand from happening.
Premium video on demand is the latest idea from cable providers and studios. Allowing users to rent a movie before the normal DVD window for an appropriate fee could help to keep money flowing. Theater owners are less excited at the prospect.
In response to the new VOD method, both Regal and Cinemark theaters will be pulling previews for any new releases that are planned to be released as premium VODs.
"Based on the recent announcement regarding premium video-on-demand, we are amending our policies for support of films from studios participating in the new VOD model," says Regal Cinema CEO Amy Miles. "It is simply not in Regal’s best interest to utilize our resources to provide a marketing platform for the release of premium VOD movies."
Source: Home Media Magazine