Studios seem to be sticking with the idea of premium on-demand content, but they're hoping to sweeten the deal.
There's no question that a market exists for premium on-demand content. Paying $30 to see a movie that's still in the theaters - or just out of them - is a fair price point to some. For the majority of potential customers though, it's still just too high.
Steve Beeks of Lionsgate revealed an interesting idea to make premium VOD more appealing to customers on a conference call over the weekend. Instead of shelling out $30 for a one-night rental, you would also get a copy of the movie when it came out as well - either in digital or DVD form.
"Some of the cable operators have brought that up as a potential idea," says Beeks. "I don’t think we have settled on anything - we are actually anxious to see how the market develops."
The idea of premium VODs that include a copy of the film seem incredibly appealing, especially if a Blu-ray option was offered. $30-$40 for an early on-demand rental plus a copy of the Blu-ray when it comes out could be an offer too good to refuse.
Source: Home Media Magainze