Rather than a threat, the release is simply an appeal to eliminate the idea for the sake of theaters.
The folks at AMC Theaters aren't happy with premium VOD, but they're not resorting to pulling trailers or making threats - at least not yet. For now they're trying to appeal to an industry that's beginning to leave them behind.
"We believe the theatrical experience has a bright future, and we are aggressively investing to prepare for it," says the company in an official statement. "We are in the midst of a multi-year, multi-million dollar rollout of digital projection and 3D, IMAX and our own proprietary ETX format."
AMC says that premium VODs, or p-VODS, would threaten that expansion and the very existence of movie theaters as a business. To that end, they've expressed their concerns to studios and are working to ink special deals for movies that go to premium on demand. "The future is bright," says the statement, "even as it promises to be different, and we look forward to the success that lies ahead for all parties."
Source: AMC Theaters