The company intends to change its streaming-only attitude over the next few months.
You've probably noticed, but Netflix hasn't exactly been a great place to go for Blu-rays recently. They slacked on new releases, have limited catalog titles, and they charge more for the privilege. This lacking seems to be primarily due to the strong focus on streaming content.
"Over the next couple of months (and couple of years) you’ll see us putting more focus on it," says the company's chief content officer Ted Sarandos on the subject of disc based content. "“Right now it is a couple of bucks more to get all the discs you want. There is some room in there to right that and put a little more focus on the DVD business."
Sarandos also criticized brick and mortar stores like Blockbuster for failing to take advantage of Netflix's inadequacy. "There should have been end-caps at Best Buy that said ‘Not on Netflix’ and moving those movies to the front of the store," he says.
Source: Home Media Magazine