More Households Using PCs and Consoles for Video

Posted Wed Mar 31, 2010 at 08:00 AM PDT by Mike Attebery

Are you an HTPC user? Is your PS3 your main source of entertainment? According to Parks Associates, it’s becoming increasingly common.

When companies are slow to adapt, there’s a certain percentage of the consumer base that’s going to take matters into their own hands. Setting up a computer or game system based entertainment rig has never been easier, and it’s the route that an increasing number of people are taking.

Kurt Schref of Parks Associates has his take on the results. “Many households are working with devices they already have to get the connected-TV experience,” he says, “which shows strong future demand for connected TVs, Web-enabled Blu-ray players, and networked digital media players such as Apple TV and Roku.”

The demand is there certainly, and has been for a few years now. But the people who really wanted it seem to have already found a solution. In fact, 36% more people have a PC connected to their television than last year, and 64% more are using broadband connected game consoles.

Schref was right on with his next point. “Manufacturers and service providers should examine these consumer behaviors closely, so they can match their current and future connected offerings with actual demand without pricing themselves out of the market.”

Parks Associates

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Tags: Industry Trends (all tags)