Mitsubishi Restructures to Fit New Large Screen Focus

Posted Fri May 27, 2011 at 11:00 AM PDT by Dick Ward

Mitsubishi Electric Visual Solutions America has been established to handle both consumer and professional display needs.

Mitsubishi made a fairly large announcement recently in which they revealed a new direction for the company. Rather than try and do a little bit of everything, they'll be focusing exclusively on large screen televisions.

To properly align with their new goal, they've created a new company known as Mitsubishi Electric Visual Solutions America, or MEVSA. The company will be taking over large screen television manufacturing, selling, and marketing duties from Mitsubishi Digital Electronics America.

"There is a significant benefit in being able to present more information on a large display of any kind. We are very excited about using our experience to create a large-screen visual solutions company," says the new company's president and CEO Yasushi Moriyama. "This is a great opportunity to strengthen our commitment to the brand, our high-quality products and strong customer service, pre-and-post sales."

Source: Engadget

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Tags: Industry Trends, Large Screen TVs, Mitsubishi (all tags)