Box Office Numbers No Longer Indicate DVD/Blu-ray Success Says DreamWorks

Posted Mon Feb 28, 2011 at 09:00 AM PST by Dick Ward

Though profits are up for DreamWorks, the studio experienced mixed results in the home video market.

The folks at DreamWorks had a good year in 2010 all things considered. They did quite well at the box office with both 'Shrek Forever After' and 'How to Train Your Dragon,' even if 'Megamind' didn't perform quite as well as they'd hoped.

When it came time to tally up the DVD and Blu-ray sales, there was a bit of a surprise. Usually a movie's success on DVD correlates with its success in theaters, but this year was different. 'How to Train Your Dragon' was the most successful title in the home video market despite pulling in $20 million less than 'Shrek Forever After' in theaters.

"We had mixed results in the home video market. [Our titles] performed very differently, which we think is indicative of the overall strength and weaknesses of the home video market," says CEO Jeffrey Katzenberg. "The box office success is no longer indicative of home video success, as it has been historically."

Source: Home Media Magazine

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Tags: Industry Trends, Jeffrey Katzenberg, DreamWorks (all tags)