While sales in the consumer electronics category are down a bit year to year from 2008, sales were up in November.
As usual, November was a good month to be a seller of consumer electronics, but this year was particularly and surprisingly good. Compared to last year’s sales, November CE sales were up around 1.3%. That may not seem like much, but the increase amounted to nearly a hundred million dollars, up to over seven billion.
The news of the gain was unexpected and incredibly welcome by the industry. The November gain marks the first year to year increase in 2009, but you may be surprised to learn that Black Friday didn’t help. In fact, according to the NPD, the week of Black Friday generated 14% less revenue than the year before.
Stephen Baker of the NPD group says that the sales that would normally have been on the notorious shopping day were instead spread out through the rest of the month. “Black Friday wasn’t the only time consumers saw low prices. Retailers did tremendous price cutting all month long, and that got consumers into the stores early.”
Source: Video Business