Boxee Responds to the Apple TV Launch – Prices the Box

Posted Fri Sep 3, 2010 at 09:00 AM PDT by Dick Ward

The company praises Apple, but downplays the Apple TV as competition.

At first glance, it may seem that the announcement of the Apple TV should leave the makers of other digital media players quaking in their boots. After all, the iPhone and iPod are the dominant forces in their respective markets. The folks at Boxee don't seem too concerned.

"We think people want to be able to watch anything," writes Avner Ronen on the official Boxee Blog. "There is an overwhelming consumer expectation that the content we can consume in our cubicles, our dorm rooms, and in our laps should be available in our living rooms, in full 1080p with a gorgeous interface."

These are two shots right across the bow of Apple TV, since its users will be severely limited in their options for viewing, and they won't be getting 1080p resolution. "We have a different view of what users want in their living rooms. We are taking different paths to get there," continues Ronen.

In the same blog entry he stated that the Boxee Box would be coming out at $100 more than the Apple TV, which sets the price at the $199 we've been expecting. It should be interesting to see how sales for both of these devices pan out this holiday season.

Boxee Blog

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Tags: Industry Trends, High-Def Retailing, Boxee Box, Apple TV, Boxee (all tags)