Blu-ray hardware sales took a commanding lead over HD DVD in the first week following Warner's announcement that it would abandon its support of the HD DVD format.
According to newly-released NPD data (first published over at The Digital Bits), Blu-ray's hardware market share jumped to a record 93% of players sold for the week ending Jan 12.
That's up from 51% in the week prior. Industry observers attribute the jump to Warner's announcement on January 4th that it would exclusively back the Blu-ray format beginning this June.
As we've previously reported, Blu-ray software sales also hit a record-high that same week, jumping to 85% (vs 15% for HD DVD). At press time, the HD DVD camp had not responded either report.