Sony Hoping to Revolutionize TV Before Apple Gets to it

Posted Mon Nov 14, 2011 at 09:00 AM PST by Dick Ward

They're working with the "four screens strategy" to make content work across all your Sony devices.

Sony CEO Howard Stringer is all about trying new things in an attempt to get the company's lagging TV business back up to profitability. He says, in fact, that he's been working for five years on something that will revolutionize the TV as we know it.

Just what this entails is a bit of a mystery, but he says that the plan is to unite game systems, smartphones, tablets, and TVs into one sort of universal platform for entertainment.

Stringer, in an event hosted by the Wall Street Journal, said that he planned to compete with Apple directly on the project. "I spent the last five years building a platform so I can compete against Steve Jobs," he said. "It's finished, and it's launching now."

Source= PC World

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Tags: Industry Trends, High-Def Retailing, Apple TV, Internet TV, Google TV, Sony (all tags)