Anti-Kiosk Advertising Coming This Fall

Posted Wed Oct 14, 2009 at 10:00 AM PDT by Mike Attebery

The Video Buyers Group really doesn’t care for kiosks, and they’re not shy about saying so.

In 1,700 stores across the country, advertisements will be featured stressing the value of the video rental store.

Rental kiosks are big business, and traditional brick and mortar stores see that as a direct threat. They’re not the only ones though, studios and distributors also seem to have a problem with dollar a day style rental kiosks, stressing that such pricing devalues the product.

Ted Engen, president of the Video Buyers Group (VBG) states that “This program underscores the advantage that traditional rentailers have. We have talked to Family Video, and they are joining efforts with us. We all want to [spread the message] to consumers that one dollar rentals are devaluing our industry.” Family Video, not currently a part of the VBG, has pledged its support to the program, and will be inserting this marketing campaign into 550 stores country wide.

He also draws a comparison in pricing between a video rental and a bottle of soda, implying that two hours of entertainment should cost significantly more than a carbonated beverage.

Titles such as 'Ice Age: Dawn of the Dinosaurs' and 'Orphan' are expected to be featured on upcoming posters, as these will be the first titles held back from Red Box by Fox and Warner Bros.

Source: Video Business

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Tags: Industry Trends, High-Def Retailing (all tags)