Posted Thu Jan 13, 2011 at 09:00 AM PST by Dick Ward
It's lighter, it's efficient, and it's carbon-free.
Paul Gelardi is the CEO and Founder of Sunlyte inc., and despite the deliberate misspelling in his company name he seems like a pretty good guy. His company has just created the first carbon-free manufacturing service for packaged discs like CDs, DVDs and Blu-rays.
The Sunlyte Tray, a part of the company's packaging solution, is made of 100 percent recycled plastic water bottles, and FSC or SCI certified paperboard to reduce not only waste, but energy and material costs too.
It's not just about saving the environment, but making business more efficient. "The carbon footprint of a product is in large part a measure of waste," says Gelardi, "and waste is not only bad for the environment, it's bad for business."
Sunlyte packages adhere to the guidelines set forth by the Recording Association of America, the National Association of Recording Merchandisers and Walmart. There's no word on if and when we'll see this new packaging used in a major disc release.
Source: Sacramento Bee
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