Over Fifty Percent of Homes Have HDTVs, Less Than Fifty Percent Have an HD Signal

Posted Mon May 3, 2010 at 09:30 AM PDT by Mike Attebery

Is this an indicator that people are still buying HDTVs while not understanding HD programming, or that high definition television just doesn't matter to some people?

The latest numbers from Neilson leave things ambiguous. 53 percent of homes are equipped with an HD television, but only 46 percent "are able to receive an HD signal." That means 7 percent of US homes have HDTV, but don't subscribe to an HD cable or satellite service.

What's not accounted for in the numbers, is whether these people have access to HD through other means. Game systems like the Xbox 360 and PS3 are high definition sources. Blu-ray players, of course, put out an HD signal, as do internet stream and download services.

So it could be that there are a lot of people out there that just don't care about HD programming, or, sadly, don't understand it. It could also be that a lot of people out there just don't care about HD television. Hopefully we'll get a nice breakdown sometime in the future.

Source: Nielsen

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Tags: Industry Trends, High-Def Broadcasting (all tags)