Harman Reorganizes to Two New Divisions - Lifestyle and Infotainment

Posted Fri Aug 12, 2011 at 07:00 AM PDT by Dick Ward

This new organization method is a step in a new direction for Harman.

The folks at Harman have reorganized their structure to better reflect the needs of the people who are buying their products. Rather than separate things out into categories like Consumer Electronics and Car Electronics, the company has created two much more vague categories - Lifestyle and Infotainment.

"There is a clear convergence happening among consumer devices in the home, office, car and everywhere in between," says CEO Dinesh Paliwal. "Consumers no longer view these locations and personal mobile devices as separate domains, but as one, continuous ecosystem."

Paliwal says that over the last few years the company has eliminated over $400 million in costs and set up the business for growth. "It is now time to align our company to best address a future that will be driven by advanced technologies in content creation, aggregation, distribution, and seamless delivery and connectivity among multiple devices," he adds.

The Lifestyle division will be handling most of the fun stuff - home theater included. Harman's Infotainment division will handle navigation, hands-free telephone, and other things that are important but just not that fun.

Source: TWICE

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Tags: Industry Trends, Harman (all tags)