Posted Fri Dec 14, 2007 at 11:30 AM PST
Propelled by strong sales of 'Pirates of the Caribbean: At World's End,' Blu-ray software sales topped HD DVD by more than a 3:1 margin for the week ending December 9, 2007.
As we reported earlier in the week, the latest 'Pirates' Blu-ray release is said to have moved 160,000 units in its first week. Although Disney has yet to confirm those numbers, last week's final Nielsen VideoScan numbers are now in, and they provide a bit more color on just how well 'At World's End' did.
Representing a commanding share of the marketplace, Captain Jack & company sold nearly three times as many units as its closest competitor (Sony's 'Superbad' Blu-ray) -- and almost eight times the week's top-selling HD DVD (BBC Video's 'Planet Earth' box set).
The strong showing for 'Pirates' helped Blu-ray turn in a decisive victory for the week, with the format accounting for a whopping 76% of total high-def disc sales.
With strong early sales reported for this week's HD DVD release of 'The Bourne Ultimatum,' all eyes are now on next week's numbers: what effect will the Matt Damon starrer on overall format sales in a week that's also seen the long-awaited dual-format debut of all five Harry Potter titles? Stay tuned...
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