Digital Sales Reach a High on Christmas Day

An impressive 20 percent of all sales on Christmas Day were for digital content.

Who says companies can't make some money on a day where practically every business is closed? Digital distribution is changing the way Christmas day works in terms of consumer spending and this year shows just how big that change can be.

Sales of digitally delivered content like movies, games, books and apps made up 2.8 percent of holiday spending this year. It's a decent chunk and not something to be ignored but it's not huge. By comparison, 20 percent of all purchases on Christmas Day were for digital content.

Internet based sales as a whole were up this year too. eCommerce retailers pulled in over $35 billion - a $5 billion increase from last year.

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