Over-the-Air TV is Gaining in Popularity

Posted Thu Feb 23, 2012 at 07:00 AM PST by Dick Ward

"Every time that Hulu and Netflix enhance their services, our phones light up," says Antenna Direct president Richard Schneider.

Cord cutting is becoming increasingly popular - not just because of the cost of cable service, but because consumers are becoming more familiar with the alternatives. Netflix and Hulu are household names, but the unexpected effect of streaming content popularity is the resurfacing of antennas.

Richard Shneider of Antenna Direct says that sales are increasing greatly. He sold 400,000 antennas in 2010, 600,000 last year and expects to double that in 2012. Adding to his already impressive sales will be a recent agreement that puts Antenna Direct products in Walmart stores.

The more aware people are that the old-school seeming antenna is a valid option for getting HD content, the more they seem to sell. "Many consumers don't realize they can get these channels over the air in HD for free," says Boxee's Avner Ronen.

Source: Wall Street Journal

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Tags: Industry Trends, Cord Cutting, HD Antennas, Over the Air (all tags)