Netflix Creates a Separate Division for DVDs and Blu-rays

Posted Wed Jul 27, 2011 at 07:00 AM PDT by Dick Ward

CEO Reed Hastings says that this will help to better satisfy customers signed up for the disc based service.

Netflix announced today what might be good news for those unhappy with the disc-by-mail side of things. Instead of trying to split the company's attention between streaming and DVD, there will be two separate business divisions moving forward.

The folks over at Netflix haven't disclosed too much information about the new division, but CEO Reed Hastings says that they've got some pretty neat ideas that will be implemented this winter. There will also be a new marketing campaign aimed specifically at fans of discs.

Hastings says while disc based rental isn't the most profitable part of the Netflix service, it's not going anywhere. He adds that even if the market doesn't grow, he believes it will shrink slowly enough that they can keep it going for years to come.

Source: Home Media Magazine

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Tags: Industry Trends, Blu-ray Discs, Netflix (all tags)