In the time since BD Live has been introduced, a few months short of a year, the service has garnered over 25 million capable discs connected to the service.
The numbers seem to indicate a great deal of success, but the content accessed is hardly impressive.
Of those 25 million connections, the majority of them were to watch trailers for existing and upcoming films. These statistics are a bit underwhelming and point to poor execution of a format that consumers expected more from, to put it mildly.
Peter Staddon, executive VP at Deluxe, developers of over 700 Blu-ray discs, is hopeful for BD Live’s future. “BD-Live is a very viable technology,” he said, adding that “the creative challenge is to develop it as an expanded part of your regular entertainment and not just have it bolted on.”
Staddon also states that additional features such as exclusive trailers, social networking sites and even avatars could help bolster BD-Live’s feature set.