Analyst Says Same-Day Theatrical and VOD Releases Would Help Industry

Posted Thu Jan 26, 2012 at 11:00 AM PST by Dick Ward

He says that folks who are planning on seeing movies in theaters won't be swayed by the VOD offerings.

Despite the recent outcry from movie theaters, Richard Greenfield of BTIG says that same day VOD wouldn't hurt movie theaters a bit. If anything, he says, it will help the industry as a whole.

Greenfield says that offering a same day VOD release is a great step toward cutting down on piracy. After all, some piracy occurs simply because there isn't another way to get the product digitally. He also says that this will create far more income for the studios, giving them 80 percent of the money coming in, rather than the 50 percent they get from theaters.

"The reality is most people who were planning to go out to the movies would still go out," says Greenfield, suggesting that movie going is about the social experience and not just the movie itself. With premium VOD, he says that "studios would now capture consumers who were not/could not get out to a movie."

Source: Home Media Magazine

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Tags: Industry Trends, Analysts, Premium VOD (all tags)