Blu-ray Titles Outsell DVD Counterparts on Amazon

Posted Wed Dec 2, 2009 at 06:00 AM PST by Mike Attebery

The Blu-ray format has been out for a few years now, and every holiday season since its release we've heard the same thing from mainstream media and blogs alike, “Will this finally be the year of Blu-ray?” According to Amazon, yes. Yes it is.

Packaged media – meaning DVDs, Blu-ray Discs, and CDs – was the second most commonly purchased item on Black Friday. Around forty percent of people who fought the crowds picked up some sort of media, while thirty-six percent nabbed consumer electronics. The anecdotal evidence points to Blu-ray player and Blu-ray disc purchases making up a good chunk of sales, but hard numbers aren't quite available yet.

As a spokesman from Amazon says, Blu-ray was indeed huge. “As evidenced in our top-seller lists, Blu-ray format is very popular with our customers and several of our top-selling titles are selling more in Blu-ray than standard format.”

At the time of this writing, the standard definition 'Night at the Museum: Battle of the Smithsonian' tops the list on Amazon, followed by Blu-ray versions of 'Up,' 'Star Trek' and 'Harry Potter and the Half Blood Prince.' They sit just above their DVD counterparts, just edging them out. 'Terminator Salvation' on the other hand takes the number seven spot on Blu-ray while the DVD chugs along at number sixteen.

Source: Video Business

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Tags: Industry Trends, Amazon, High-Def Retailing (all tags)