Posted Fri Feb 18, 2011 at 09:00 AM PST by Dick Ward
Just who they're working with is still a mystery, but Walmart, Amazon, and CinemaNow are all rumored.
Redbox is doing just fine financially, but that doesn't mean that the company is just going to sit there complacent and collapse under its own weight and failure to evolve. That's more of a Blockbuster thing.
Instead, Redbox is going to be the next company stepping into the highly profitable business of subscription based streaming, making them the first real competitor to Netflix. Mitch Lowe confirmed this in a meeting with analysts this week, but stated that just who they'll be working with is up in the air. "What we're looking for is a partner that, yes, has customers, but also more importantly has a lot of quality entertainment rights," said Lowe.
CinemaNow has often been touted as the logical choice, but the Seattle Times is reporting that Walmart's Vudu service and the upcoming Amazon streaming service are possible Redbox partners. Walmart might be the most logical, since Redbox kiosks are already in thousands of Walmart stores around the country.
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