Of course, just because it's made for consumers doesn't mean it's gonna be cheap.
We've been waiting for a lot of tech to trickle down to the consumer, mass market level for a while now. Virtual reality never quite worked, 3D is still up in the air when it comes to a standard and OLED is still years away if it's coming at all. 4K, on the other hand, is well on the way.
Sony's first 4K entry to the consumer market is the VPL-VW1000ES SXRD projector. It utilizes a 0.74 inch SXRD panel that cuts pixel size nearly in half. It's 3D capable and uses an infrared system to sync up glasses with 3D content.
One of the coolest features of the new 4K projector is the ability to upscale content. Sure, upscaling from HD to 4K is a natural transition, but Sony says the VPL-VW1000ES is capable of bringing things all the way from SD to 4K with a marked improvement in video quality.
The downside is that if you want to go 4K, you're going to have to spend a rumored $30,000 when this thing comes out in 2012. Start saving!