The television provider cites high prices and a lack of interest.
If you own a 3D television you know that the available content is already pretty limited. You can pick up 3D Blu-rays, auto convert your 2D Blu-rays or enjoy some 3D television on one of the few existing 3D channels. If you're an AT&T U-Verse subscriber your choices just got a little more limited.
Just a few nights ago, right before the end of the X-Games 3D broadcast, AT&T pulled ESPN 3D from its lineup. There was no warning - the plug just got pulled. A statement released by AT&T states that they simply decided not to renew their contract. "The price tag for ESPN 3D was too high, especially considering the low demand we've seen from customers."
One interesting factor in all of this is that AT&T was the only provider that was charging a premium for just ESPN 3D. Customers that wanted access to 3D sports had to shell out $10 a month for the privilege.