According to a recent poll conducted by the In-Stat research group, 43 percent of customers are willing to pay up to a $200 premium for 3D televisions.
3D is getting a huge push in both the cinematic and consumer electronics worlds, and that positive coverage seems to have paid off. According to Michelle Abrahams of In-Stat, 43% of people polled said that they’d be willing to pay a $200 premium for 3D HDTVs. While it’s certainly good news for the new tech that consumers recognize the need for a higher cost, $200 might be underestimating the markup.
Of that 43%, nearly a third of them said that they would be unwilling to purchase a 3D-capable Blu-ray player. The problem inherent in these numbers of course is that without a compatible source, viewers would be unable to view 3D content.
Just as there has been much education needed to clear up poor information about HDTVS – especially when it comes to the need for an HD signal – Abrahams says that additional education will need to happen in order to make the 3D push work.