Panasonic Kicks Up 3D Plasma Production

Posted Wed Apr 21, 2010 at 06:00 AM PDT by Mike Attebery

3D sets are selling well, or at least better than Panasonic expected.

It’s hard to naysay the whole 3D trend when Panasonic has already sold out of the sets allocated to the US. Panasonic’s sets, despite some worries of changing black levels, have been the best reviewed of the 3DTVs available. It makes sense of course that the company behind much of the tech used for the production of 'Avatar' would have the best sets.

Panasonic’s plasmas have flown off the shelves and they’re responding by ramping up production. Their plasma factory is currently at full capacity, according to Hirotoshi Uehara, head of Panasonic’s TV business. Since the company can’t make more total sets, they’re changing up their production to allow for 30% more 3D sets.

Obviously, Panasonic execs are pleased with the sales so far. “We've had a very strong reaction,” said Uehara. But he’s hoping 3D will make it out of entertainment and into business. “3D shouldn't just be limited to broadcast television,” he said. “It should reach a range of industries, such as video conferencing or PowerPoint presentations.”

Source: Tech Radar

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Tags: Industry Trends, 3D, Panasonic (all tags)