LG Sets Aggressive 3D TV Sales Goals

Posted Wed Dec 16, 2009 at 02:00 PM PST by Mike Attebery

LG says they’ll sell four hundred thousand 3D televisions next year, and almost ten times that many in 2011.

When they’re not wrestling with Vizio for the top seller spot or working on new products, the good folks at LG have decided to take up the hobby of forecasting. It was just a month or two back that we first heard of LG’s plans to be making OLEDs cheaper than LCDs by 2016. The latest forecast from the company seems to be just as ambitious.

Currently, LG’s 3D capable televisions make up a pretty small piece of the pie. In a recent press conference, LG announced that in the year 2010, they expect to sell four hundred thousand 3D capable HDTVs. In 2011, they plan to sell 3.4 million.

Analysts are quick to doubt the numbers, citing a lack of 3D content. Though the numbers seem high, it may help to think of them more as production numbers than as sales numbers.

LG is going to make and ship televisions next year and a pretty small chunk of them will be 3D capable. By 2011, a fairly sizeable amount of all televisions they ship will be able to handle 3D. Whether consumers buy them because they can do 3D is another question.

Source: Reuters

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Tags: Industry Trends, 3D, LG (all tags)