Posted Mon Aug 8, 2016 at 08:00 AM PDT by Steven Cohen
The streaming platform is shifting its free content option to Yahoo View.
According to a report from Variety, Hulu is ending its free streaming platform. With that said, the company will continue to offer its subscription based plans. Likewise, Hulu just announced a partnership with Yahoo! Inc. to launch Yahoo View, a new free, ad-supported streaming service.
"As a TV junkie and Tumblr fan myself, I'm personally excited to have one place that brings together the best of free TV and Tumblr fandom," said Jess Lee, Vice President of Lifestyles Product at Yahoo. "Yahoo View is our first step towards creating a powerful community TV-watching experience, but it's really only the beginning."
Though Hulu's own free streaming platform will no longer be available, Yahoo View will now offer thousands of ad-supported TV shows, anime series, Korean dramas, and movies -- including full episodes, films, and clips for free. The platform features content from Hulu and will allow viewers to watch the last five episodes of shows from ABC, NBC, and FOX eight days after their original broadcasts. Day-after clips, a picture-in-picture mode, and a "beyond the episode" section are also included.
"Video is an important part of Yahoo's strategy and we're committed to delivering the best digital video content to our users. To date, we've streamed amazing experiences across sports, finance, and news," said Phil Lynch, Vice President and Head of Media Partnerships. "This partnership with Hulu is a natural extension of that strategy, bringing the best of TV & entertainment content to our lifestyle vertical."
Yahoo View is now available in the US through desktop web browsers. Mobile web and mobile app support will launch soon. A current Hulu subscription starts at $8 per month with commercials. In addition, ad-free playback is available for $12 per month. The platform also recently announced plans to include Turner Networks in its upcoming live streaming platform.
Sources: Business Wire, Variety
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