Posted Wed May 3, 2017 at 07:30 AM PDT by Steven Cohen
The new live streaming TV platform is now live.
Hulu has officially launched its new live TV streaming beta service. The platform offers live and on demand programming from more than 50 popular sports, news, entertainment, and kids' channels, along with Hulu's existing streaming library for $40 per month. New users can also receive a one week free trial.
"Nearly a decade ago, Hulu forever redefined the way people watch TV. Today, as we add live sports, news and entertainment and introduce a more intuitive Hulu, we want to redefine the way people experience TV," said Hulu CEO Mike Hopkins . "By bringing together thousands of live, on-demand and library shows and movies — and serving them up in a uniquely personalized way – Hulu can now be a viewer’s primary source of television. It’s a natural extension of our business, and an exciting new chapter for Hulu."
Combining a live and on demand TV service with Hulu's standard streaming collection, the new platform includes access to content from ABC, CBS, FOX and NBC, with local live broadcast affiliate programming immediately available in many markets; live sporting events from top pro and college leagues on channels like CBS Sports, ESPN, Fox Sports, NBC Sports and TNT; regional sports networks in many markets; news channels like CNN, CNBC, Fox News, Fox Business and MSNBC; lifestyle programming from Bravo, E!, Food Network, HGTV and Travel Channel; additional networks like A&E, Cartoon Network/Adult Swim, Disney Channel, Freeform, FX, HISTORY, Lifetime, National Geographic, TBS, USA Network, Viceland, and more; and Hulu's existing $8 premium streaming plan with limited commercials and more than 3500 TV and film titles. Likewise, users can upgrade to the Hulu on-demand No Commercials plan for an additional $4 per month, and a Showtime add-on package is available for an extra $9 per month.
The Hulu Live TV Beta uses a convenient new interface which blends together live, recorded and on-demand content with a personalized experience. In addition, the service includes 50 hours of recording storage, up to six individual profiles, and two simultaneous streams per account. Likewise, customers also have options to upgrade to an enhanced Cloud DVR and unlimited in-home screens.
"We have always believed that TV should fit your lifestyle, not the other way around," said Ben Smith, Hulu’s SVP and Head of Experience. "You shouldn’t have to think about whether something is live, recorded or on demand, or care about which device you're using. TV is about connecting with the shows, movies and sports you love – and we want to make that really easy for you, no matter where you’re watching."
Hulu's Live TV Beta is now rolling out to Apple TV (4th Gen.), Xbox One, iOS and Android mobile devices, and Chromecast. Support for more devices, including Roku, Amazon Fire TV, Amazon Fire TV Sticks, and Samsung Smart TVs will be added soon.
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