Some big changes may be in the works for Hulu, as the company searches for a successful business model.
The biggest problem that the folks at Hulu are running into is that there's no precedent for what they're doing. There are successful streaming services out there of course, but none that aims to provide the TV experience without the need for a cable or satellite subscription.
"It remains unclear what the business model is," says Time Warner's Bruce Rosenblum. Hulu's owners agree - they're not really sure what to do either.
Hulu's Jason Kilar says that the company is up to the challenge though. "When we blaze trails, which is what Hulu is about, it takes time. That is not for the faint of heart, and we understand that."
One of the options being discussed is that of providing live television to subscribers and redefining Hulu as an online cable provider, rather than a streaming service. Channels could be purchased in bundles, just like with traditional cable subscriptions.