Big news from Walmart owned Vudu, which will almost certainly gain a great deal of attention from the placement and deal.
Blu-ray fans are a demanding bunch. They can only be so satisfied with Netflix streaming, which offers a large selection at a low price, but lacks the kind of video and audio quality that hardcore HD enthusiasts crave. Vudu, on the other hand, specializes in giving the highest quality experience possible.
One of the problems with getting people to try out the Vudu service is the price. $5.99 for one HDX rental doesn't seem terrible, but many consumers are comparing that to $1 rentals and $7.99 monthly fees. That's why Vudu introduced 99 cent Movie of the Day specials. Every day a new movie is made available to rent for just 99 cents.
In addition to the new promotion, Walmart has added Vudu to the main page of its website and set up a seamless experience for customers who want to buy from Walmart.com and enjoy a movie rental while they're at it.