Both high-def disc formats will be featured in Wal-Mart's next "secret sale" on Friday, but those hoping for price cuts akin to last month's $99 HD DVD player will be disappointed.
Instead, the word of the day appears to be "value-add," with the discount retailer offering up different freebies with purchase of hardware on both sides of the high-def format war.
On the Blu side of the aisle, Wal-Mart will be throwing in a free $50 Gift Card with purchase of the Blu-ray-enabled $399 40GB Playstation.
For those who lean red, the retailer will be offering Toshiba's HD-A3 and HD-A2 HD DVD players with five free HD DVD movies off the shelf -- that's in addition to the five free movies by mail (and in the case of the HD-A3, the two movies in the box). Both Toshiba players will be sold at list price -- $298 for the HD-A3, and $198 for the HD-A2.
As we've previously reported, Wal-Mart's Nov 2nd "secret sale" resulted in record HD DVD player sales for Toshiba, with the retailer reportedly moving somewhere between 40,000 to 70,000 units at the door-busting price of just $99.
This Friday's sale kicks off at 8am at Wal-Mart stores nationwide. The retailer warns that supplies are limited, so if you're hoping to take advantage of these deals, an early arrival may be in order.