Posted Mon Mar 28, 2011 at 11:00 AM PDT by Dick Ward
The new company has debuted in Riverside, California and has Redbox in its sights.
Redbox rental pricing is already low enough for studios to feel threatened, but a new company is making video rental even cheaper.
Spot is the latest company to enter the rental Kiosk market and the first to offer prices significantly lower than Redbox. It's a big deal. DVD rentals are a dollar a day, or just 89 cents a day if you rent two at once.
Here's where things get interesting - Blu-ray pricing is the same. Blu-rays cost a dollar a night or 89 cents a night for two. It's a nice step down from the costs of Blu-ray through Redbox and an attempt to combat what company president Greg Waring calls "the perception of price gouging for Blu-ray."
There are 25 Spot kiosks out there right now, all of which are located in Riverside, California. The company plans to go wide with its kiosks this summer.
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