The new company has debuted in Riverside, California and has Redbox in its sights.
Redbox rental pricing is already low enough for studios to feel threatened, but a new company is making video rental even cheaper.
Spot is the latest company to enter the rental Kiosk market and the first to offer prices significantly lower than Redbox. It's a big deal. DVD rentals are a dollar a day, or just 89 cents a day if you rent two at once.
Here's where things get interesting - Blu-ray pricing is the same. Blu-rays cost a dollar a night or 89 cents a night for two. It's a nice step down from the costs of Blu-ray through Redbox and an attempt to combat what company president Greg Waring calls "the perception of price gouging for Blu-ray."
There are 25 Spot kiosks out there right now, all of which are located in Riverside, California. The company plans to go wide with its kiosks this summer.