'Cloudy With a Chance of Meatballs' Streams Free for New Sony Owners

Posted Wed Nov 11, 2009 at 06:00 AM PST by Mike Attebery

New owners of Sony internet connected televisions and Blu-ray players will get free access to an early stream of 'Cloudy With a Chance of Meatballs' in 720p. Existing Sony owners, you’ll have to pay $25.

To show off the streaming capabilities of their new hardware, Sony is hooking new Bravia owners up with a free rental of 'Cloudly With a Chance of Meatballs.' Customers will be able to watch the movie in a 24 hour window, anywhere from December 8th until January 5th.

This availability marks a unique offering from Sony, as the streaming rentals will start nearly a month before the film’s January 5th DVD and Blu-ray release date. The rental will be in a 720p resolution, rather than the 1080p of Blu-ray discs, and while pausing and rewinding will be possible, recording will not.

Existing Sony owners will not have access to the free rental. Sony isn’t completely leaving these customers in the lurch though, as they can opt to pay a $24.95 rental fee for the same 24 hour viewing window. That’s right, for around the same price as the Blu-ray disc of the same movie, you’ll be able to rent it in 720p for a whole 24 hours.

Information is fuzzy at best, as it is entirely unclear exactly which TVs and Blu-ray players will qualify to receive the free stream, and whether there is a certain time during which these purchases must take place. Sony has stated that PS3s will not have access to the film.

Source: Associated Press

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Tags: High-Def Retailing, Industry Trends, Sony (all tags)