Redbox Tests Disc Sales Through Kiosks

Posted Tue Oct 20, 2009 at 10:00 AM PDT by Mike Attebery

In a move that’s a bit less appealing than their ever popular $1 rental kiosks, Redbox has announced DVD sales kiosks.

Clad in black rather than the iconic red, the new “Vidigo” kiosks will test consumer desire to make full DVD and Blu-ray purchases through kiosks. While no definitive information exists on Blu-ray pricing, DVDs will run between $19.95 and $20.95.

Current Vidigo kiosks are essentially Redbox kiosks colored black, but the new kiosks will be designed with space in mind, and will be smaller and slimmer. The new space saving design was created with the hope that Vidigo kiosks will be featured in convenience stores rather than large retail locations.

These ‘sell through’ kiosks would be in direct competition with stores that already sell DVDs, but certainly appeal to studios like Fox and Warner who have less than favorable opinions of the Redbox rental kiosks.

Source: Video Business

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Tags: High-Def Retailing, Industry Trends, Redbox (all tags)