A Third of Netflix Subscribers Would Switch to Prime if Comparable

Posted Tue Mar 1, 2011 at 07:00 AM PST by Dick Ward

Amazon's big announcement has had a big impact on Netflix already and it might get even bigger.

When Amazon announced free streaming for Prime members, it entered into the same arena as Netflix. Whether Amazon can step it up and compete with the popular streaming service is yet to be seen, but it's going to be one hell of a fight and Amazon undoubtedly has the money to wage war for a while!

According to a recent survey, 32 percent of Netflix subscribers say that they'd be willing to go with Prime instead if the service was comparable.

When the survey was limited to only those that currently subscribe to Netflix and hold Prime memberships, 36 percent said they'd switch while 32 percent said that they'll be using both services.

Source: Home Media Magazine

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Tags: High-Def Retailing, Industry Trends, Netflix, Amazon Prime, Amazon (all tags)