OLED Production Pushed Back By LG

Posted Mon Jul 20, 2009 at 11:30 AM PDT by Mike Attebery

It may be a while longer before consumers can purchase OLED technology from LG, with the company delaying 30 inch displays until 2012.

The jewel of the Consumer Electronics Show for the last few years, OLED technology is absolutely enrapturing. Sadly though, it may be a bit longer until everyone is able to get their hands on it, at least from LG.

The Korean based company will be ramping up this year, and hiring 1700 new employees specifically for work in R&D according to comments by CEO Kwon Young-soo, who said, "We plan to produce 30-inch OLED panels for TVs in 2012. The commercial success of OLEDs hinges on how it shows its superiority compared to existing liquid crystal display technologies."

Certainly consumers will only adapt if there is a clear difference between the OLED and LCD. Young-soo could in fact be alluding to the success of LCD that certainly had help from their brighter screens and ability to really ‘pop’ out at consumers in retail stores. OLED is a superior technology, but if it doesn’t look better than LCD from 10 feet away under bright Best Buy style lights, it may not see the adaptation rate it needs to take off.

So we have a three year wait instead of the two year wait we were anticipating. If it means the displays will be better and less expensive, and with an extra 1700 people on research this should certainly the case, it may be well worth the wait indeed.

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Tags: High-Def Retailing, Industry Trends, LEG, OLED (all tags)