Kids are Quick to Adopt Digital Media - Majority of Purchases are Still Physical

Posted Wed Oct 5, 2011 at 11:00 AM PDT by Dick Ward

A recent study shows that digital acceptance is growing, but it's not there yet.

One thing that we can look at clearly when considering the future of entertainment is what kids are buying. As young people grow up and gain expendable income, they'll help to determine what the mainstream market ends up looking like.

The NPD Group surveyed 3,343 kids between ages two and 14 - what the hell is a two year old buying, seriously - and found that 21 percent of their entertainment budget was spent on digital media. That's a big step up from the 15 percent last year.

The other 79 percent, of course, went to physical media like DVDs, CDs and Blu-ray discs. That's a nice figure to look at for those that prefer to keep physical media as the mainstream.

Reasons for this are up for speculation, but we're guessing that the lack of access to credit cards is a big blocking point for online spending. That, or kids just aren't ready to move into an all-digital world quite yet.

Source: Home Media Magazine

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Tags: High-Def Retailing, Industry Trends (all tags)