Disney has launched a program enticing DVD owners to upgrade their collections to Blu-ray.
Earlier this year, Warner Home Video launched a trade-in program to convert your WB DVD titles into Blu-rays, and now Disney has unveiled a similar program.
With Disney's offer, send in eligible proof-of-purchases for select DVD titles to receive $8 off coupons by mail for the Blu-ray counterparts.
This means you can still keep the actual DVD as well!
Complete details on this offer is available at Disney Upgrade2Blu.