Disney Announces Upgrade2Blu Program

Posted Tue Dec 8, 2009 at 11:00 AM PST by

Disney has launched a program enticing DVD owners to upgrade their collections to Blu-ray.

Earlier this year, Warner Home Video launched a trade-in program to convert your WB DVD titles into Blu-rays, and now Disney has unveiled a similar program.

With Disney's offer, send in eligible proof-of-purchases for select DVD titles to receive $8 off coupons by mail for the Blu-ray counterparts.

This means you can still keep the actual DVD as well!

Complete details on this offer is available at Disney Upgrade2Blu.

See what people are saying about this story in our forums area, or check out other recent discussions.

Tags: High-Def Retailing, Industry Trends, High Def Deals, Disney (all tags)