Blu-ray Player Penetration Exceeds a Quarter of Homes

Posted Thu Mar 22, 2012 at 09:00 AM PDT by Dick Ward

We're up to 26%, up significantly from last year.

Last year at this time, Blu-ray players were in 18% of homes – nearly one in five. As of the fourth quarter of 2011, we're sitting at a much more comfortable 26%, which shows a steady growth for the high definition format.

One unexpected revelation from the 2,000 respondents is that the amount that owned DVD players grew from 87% to 91%. It's not clear from the data what counts as a DVD player though. If the PlayStation 3 counts as a Blu-ray player, would the Xbox 360, a personal computer or a laptop count as a DVD player? If so, that might explain the growth.

HDTV and DVR penetration increased a bit too, while high definition cable and satellite service rose to 42% of households. That's a number that seems to go against the losses that cable companies have been taking recently.

Source: Home Media Magazine

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Tags: High-Def Retailing, Industry Trends, DVRs, HDTV, Blu-ray Players (all tags)