We're up to 26%, up significantly from last year.
Last year at this time, Blu-ray players were in 18% of homes – nearly one in five. As of the fourth quarter of 2011, we're sitting at a much more comfortable 26%, which shows a steady growth for the high definition format.
One unexpected revelation from the 2,000 respondents is that the amount that owned DVD players grew from 87% to 91%. It's not clear from the data what counts as a DVD player though. If the PlayStation 3 counts as a Blu-ray player, would the Xbox 360, a personal computer or a laptop count as a DVD player? If so, that might explain the growth.
HDTV and DVR penetration increased a bit too, while high definition cable and satellite service rose to 42% of households. That's a number that seems to go against the losses that cable companies have been taking recently.
Source: Home Media Magazine