In a move reminiscent of last month's Best Buy offer, Amazon has begun contacting customers who qualify for a $50 gift certificate for purchasing HD DVD players.
In a company email that has begun going out to qualifying customers, the company states that players purchased before February 23, 2008, the same date specified in the Best Buy offer, qualify for the gift certificate, which can be used for new purchases on the site.
The email states, "New technologies don't always work out as planned. We at Amazon.com value our customer relationships more than anything and would like to support customers who purchased these players by offering a credit good for $50." The announcement does list some restrictions for the certificate's use.
Unlike the Best Buy offer, the company does not mention trade-in options for HD DVD media, but does state that the "Amazon.com Marketplace is available to sell items you might not want anymore as you upgrade to new ones." Perhaps suggesting that customer's might want to use their certificates to bring down the price of a shiny new Blu-ray player.
The program will run through April 9, 2009, so customers have plenty of time to take advantage of the offer.