The NX810 Series will be launching in sizes up to 60 inches this September.
The latest group of televisions to come from Sony doesn't hold any big surprises. They're just nice TVs at pretty reasonable prices.
The NX810 is LED edge-lit, and includes a sensor that allows the screen to automatically adjust itself based on the brightness of its environment. If you're in a bright room, it'll kick things up, and in darkness it will dull itself down.
Sony's NX810 also includes built in WiFi and the ability to connect to Bravia Internet Video – giving you access to services like Amazon Video on Demand and Netflix.
It's 3D though, that seems to be the main focus. "3D is driving the growth of the entertainment industry," says Sony VP Chris Fawcett, "and only Sony is involved in every stage of the platform."
You'll be able to pick up the 46 inch version of the NX810 for $3,000, the 55 inch for $3,700 and the 60 inch for $4,700 when the series launches this September.