Posted Wed Feb 20, 2008 at 06:18 AM PST
Though it will continue to stock movies on both high-def disc formats, Amazon.com said Wednesday that it will more prominently feature Blu-ray hardware and software products on its website.
In a just-issued press release, the web giant said it was making the move in an effort to "help demystify high definition entertainment for consumers."
"The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions," said Peter Faricy, vice president of movies and music at Amazon.com. "In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the 'Earth's Largest Selection' of Blu-ray products."
Faricy went on to say that Amazon customers had "clearly voiced their support for the Blu-ray format," with sales of Blu-ray movie titles increasing from just over half of high-definition sales to over three-quarters of our high-definition sales since early January.
Though Amazon's statement this morning echoes a similar announcement from Best Buy early last week, the future of the HD DVD format by now is a fait accompli, following primary HD DVD backer Toshiba's announcement Tuesday that it would drop all efforts to produce and market the format.
The latest news on all things 4K Ultra HD, blu-ray and Gear.