3D TV and 3D Blu-ray Player Sales Top $55 Million

Posted Mon Jun 28, 2010 at 11:00 AM PDT by Dick Ward

Despite a lack of content, 3D components are selling well.

Sure, there's not a lot to watch on your new 3D television, and there's only one commercial release out for your 3D Blu-ray player, but better to be ready, right? That appears to be the attitude of consumers who have been purchasing huge amounts of 3D products.

According to the NPD, who tracks this sort of thing, 3D component sales have exceeded $55 million, which is a pretty strong number to hit. According to the NPD's Ross Rubin, "3D TV and Blu-ray players are seeing steady growth even as major product line launches are slated for the coming months."

The number that would be a lot more telling – considering the fact that 3D televisions and Blu-ray players don't exclusively play 3D content – is how many people are actually using the 3D features. After all, a PlayStation 3 is a 3D capable Blu-ray player, but that doesn't mean the 3D is getting used.


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Tags: High-Def Retailing, 3D, Industry Trends (all tags)